What is more important, diamond clarity or color?

Tue, 07/23/2013 - 09:26

When buying a loose diamond, what is more important, color or clarity? This is a very common question asked by purchasers, most often in the form of a trade off (e.g. "Which is better; a diamond with H color and VS2 clarity, or a diamond with G color and SI1 clarity?"). However, the question itself contains a false assumption that often leads purchasers to a poor final decision.

Are Diamond Photos Helpful in an Online Purchase?

Thu, 07/11/2013 - 12:06

Purchasing a loose diamond or diamond jewelry online often leads to anxiety for the customer. The combination of high value, lack of product knowledge, and infrequency of this type of purchase can lead a purchaser to fear a less than satisfactory result. Recently, diamond photos have become a popular method of reducing that anxiety. But do they actually benefit the purchaser?

The Most Common Mistake When Choosing Loose Diamond Clarity

Thu, 02/14/2013 - 05:54

With regard to the purchase of loose diamonds, clarity refers to the degree to which imperfections are present, either internally or on the surface of the stone. Buyers often pay a premium for higher clarity, believing this will improve the appearance of the diamond. However, in many cases it will have no effect at all, beyond a certain threshold.