The Best Way To Buy A Diamond

What could be less romantic than standing next to your fiancée in a jewelry store, negotiating with a salesperson about how much you are willing and able to spend on a diamond engagement ring?

There is an alternative; place your engagement diamond in a classic solitaire setting. After you propose, give the recipient the option of later choosing a fancy setting or matching band that suits their personal taste. If needed, your diamond can later be reset in a ring of the recipient's choice. This approach has the following benefits:

At Lumera, we recommend the diamond solitaire approach to anyone struggling with choosing a setting; this approach typically leads to happier, more satisfied customers, who pay less for what they want. If you have questions or need help with your purchase, please call 1-888-658-6372 or contact us at [email protected]. You can also chat online; a representative will usually respond immediately during store hours.