The Best Way To Buy A Diamond

What could be less romantic than standing next to your fiancée in a jewelry store, negotiating with a salesperson about how much you are willing and able to spend on a diamond engagement ring?

There is a better way: purchase the diamond first, and have it set in a solitaire presentation setting. After you propose, allow the recipient the option of later choosing a ring that suits their personal taste. The diamond you chose can easily and quickly be reset in a ring of the recipient's choice. This approach has the following benefits:

At Lumera, we recommend the diamond first approach because it typically leads to happier, more satisfied customers, who pay less for what they want. If you have questions or need help with your engagement diamond purchase, please call 1-888-6LUMERA or contact us at You can also chat online; a representative will usually respond immediately during store hours.