Our Philosophy

Lumera Diamonds was created to satisfy a need for a clear, concise, trustworthy source of diamonds, especially as related to engagement diamonds.

During a successful career in retail, our founder, Joe Brehob, served in various executive capacities for nationally recognized jewelry and department stores. During that time, he became aware that the diamond business was built around a model of leveraging a customer's inexperience and anxiety in an effort to maximize sales and profit. This model led to short term gains for the retailer, but long term suspicion and dissatisfaction on the part of the customer.

At Lumera, we believe that we offer the best way to purchase diamonds. In fact, we believe the best way to purchase an engagement ring is to purchase the diamond first.

Today, Lumera Diamonds offers one of the world's largest selections of diamonds, with unparalleled choices and pricing. Read some of our most recent customer reviews regarding their Lumera experience.

Our combination of selection, pricing, education, and guarantees makes Lumera unique in the diamond and jewelry business. We hope you will agree.

If you have questions or comments, please contact us at CustomerService@LumeraDiamonds.com. You can also chat online; a representative will usually respond immediately during store hours.

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