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The Best Way To Buy A Diamond

What could be less romantic than standing next to your fiancée in a jewelry store, negotiating with a salesperson about how much you are willing and able to spend on a diamond engagement ring?

There is an alternative; place your engagement diamond in a classic solitaire setting. After you propose, give the recipient the option of later choosing a fancy setting or matching band that suits their personal taste. If needed, your diamond can later be reset in a ring of the recipient's choice. This approach has the following benefits:

  • You maintain the surprise of "popping the question", one of the most memorable events in a couple's life together. Often, the person proposing feels ill equipped to choose a ring for their partner. By placing the diamond in a solitaire setting, the element of surprise is retained while the anxiety of choosing the right ring is lost.
  • You remain in control. Buying a diamond is not a romantic process. It is a significant investment that requires careful research and budgeting. Standing with your fiancée in front of a salesperson is a poor environment for thoughtful decision making. In most cases, the center diamond is the majority of the cost of an engagement ring. By purchasing the diamond in a simple solitaire, you can privately decide what best fits your budget and needs for the center diamond.
  • Greater satisfaction for your partner. Chances are, your significant other does not enjoy the pressure of having to decide how much you should spend on a diamond either. Instead, allow them to focus on choosing the setting that they love, whether contemporary or vintage, white gold or platinum, halo or three-stone, etc., knowing that from a financial standpoint, you have already taken care of the most important part of the purchase. Often, the recipient will decide to keep the solitaire permanently, since the classic solitaire showcases a diamond better than any other style and works with every wearer's personal style.
  • Better selection. Even a very large jewelry store will have no more than a few hundred diamonds to choose from. Many will have fewer than twenty. Lumera has over 50,000 diamonds to choose from, guaranteeing that you will find the exact shape, size, quality, and price that works best for you. The diamond you purchase in a solitaire can later be set in virtually any ring, creating a one of a kind style that you won't see on anyone else's finger.
  • The ability to customize your ring. A custom jeweler would be happy to take a diamond you purchase from Lumera or elsewhere and design a ring to showcase it. Consider allowing your fiancée to design something original, instead of settling for what the jewelry store has in the case. The design process can be both romantic and creative, especially with the cost of the diamond removed from the process. If you originally proposed using a solitaire, the jeweler can even use the gold from that setting in the creation of a custom design.

At Lumera, we recommend the diamond solitaire approach to anyone struggling with choosing a setting; this approach typically leads to happier, more satisfied customers, who pay less for what they want. If you have questions or need help with your purchase, please call 1-888-658-6372 or contact us at [email protected]. You can also chat online; a representative will usually respond immediately during store hours.

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